My Design Approach
Understand the User
This is the foundation of user-centered design. I conduct my own research or work with resources I have to collect user insights and narrow down the real problem we are trying to solve.
Know the Business
I work with cross-function teams and align the design golas with business goals. I also keep stakeholders the loop during the design process to get feedback and address problems proactively
Driven By Data
I use analytical tool Amplitude and leverage A/B testing to evaluate design versions and make product decisions.
Engage the Teams
I faciliate design-thinking workshop with cross-functional teams to foster idea generation and shape roadmap priorities.
Test with Real People
I validate the design with users, and build out UX backlog based on their feedback and arrange the future design work based on priotizations.
Keep it Simple
Sometimes simple means efficiency. I keep my design simple and straight to the point, minimize unnecessary extra steps or visual clutter so no important action or information is hidden for the users.